Monday, July 20, 2009

Misleading Ads- Avoid them!

Recently my dad sent me the link below with an interesting article about "detecting misleading ads." The article gives hints on how to figure out if the product is legit or whether they are trying to lead you into believing they are more healthy, safe or "green" then they truly are. All the info below is taken from the article:

Here are some ways to determine if advertising claims are fact or fiction...

Words matter. Look for specific rather than general claims. The following words are essentially meaningless because they are too vague and/or there aren't any standard definitions for them:

  • Natural
  • Hypoallergenic
  • Nontoxic
  • Fragrance-free or unscented
  • Free range
  • Hormone-free
  • Antibiotic-free
  • Eco-friendly, environmentally preferable, or eco-safe
  • Green
The article says to look for specifics, such as:

  • Made from post-consumer recycled paper
  • Formaldehyde-free
  • No additives
  • No animal byproducts
  • No parabens
  • Phosphate-free
The article also give links to multiple websites of experts who check the credibility of products.

Check it out.

http://green.yahoo.com/blog/the_conscious_consumer/79/how-to-detect-misleading-ads.html

This got me thinking though, how many of us really check for these things-- and if the item isn't "green" we'll put it back on the shelf? What is more important to you, environmental safety or price? Do you check to see how healthy, or unhealthy, and item is before purchasing it? Or do you just know, hey cookies might not be the best thing for me but they're good. I don't know, you tell me but in my case I don't check to see if my make up or moisturizer is checked on animals-- so call me a bad person.

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