Thursday, August 6, 2009

Advertising at dinner...

My husband and I went to dinner tonight at the Cheesecake Factory which we hadn't been to in about six years. I was irritated to open the menu and find that every page of the menu had a full page ad on the left side. I came to the restaurant for dinner, not to be solicited. Is there any place safe from advertising?

Tuesday, August 4, 2009

A reason to worry..

While skimming through Yahoo articles I came across one: "secrets on how to burn calories" or something. One of the tips I thought was applicable to this blog--

Spending more than two hours a day watching TV can increase your risk for obesity by 23 percent, a study from the Harvard School of Public Health in Boston indicates. To keep your risk in check, make sure you exercise 30 minutes for every two hours you watch television. If you can't tear yourself away, tape or TiVo your favorite shows. That way you can fly past the commercials (especially those for food) and get through shows quickly; use the time you save to take a brisk walk around your neighborhood or hop on a stationary bike. Better yet, pop in a workout video (find great ones at Self.com) and make the time you spend in front of the tube really count for something.

How interesting that the article justifies skipping commercials because it helps you lose weight by allowing time for other activities and because you won't see food commercials.

Advertisers are smart to be aware that with TiVo and other new technologies, commercials aren't as effective as they once were. Other forms of advertising, like product integration, are more likely to be seen by viewers these days.